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Industry trends, localisation know-how and company updates from Etrans
The Streaming Boom and the Art of Subtitle Localisation
Streaming platforms and short-form video have turned subtitles into a daily experience for billions of viewers. What goo...
Understanding ISO 17100 and ISO 18587 in Translation Workflows
ISO 17100 and ISO 18587 are the standards most often mentioned by professional translation buyers. A plain-English expla...
Legal Translation in International Trade: Where Precision Meets Risk
Contracts, compliance documents and dispute materials cross borders constantly. Legal translation requires more than bil...
The Growing Demand for Medical and Life Sciences Translation
Global clinical trials, regulatory submissions and digital health are driving strong demand for life sciences translatio...
Localisation, Internationalisation and Globalisation: Untangling the Terms
Globalisation, internationalisation, localisation and translation are often used interchangeably, but they describe diff...
Multilingual E-commerce: Why Shoppers Buy in Their Own Language
Cross-border selling keeps growing, but language remains one of the strongest predictors of whether a visitor becomes a ...
Neural Machine Translation Comes of Age: What It Can and Cannot Do
Neural machine translation now powers much of the world's cross-language communication. A clear-eyed look at its genuine...
AI and the Translator: Why Augmentation Beats Replacement
Headlines predict the end of human translation, but the reality on the ground is more interesting. AI is reshaping the t...
The Language Industry in 2026: Five Trends Shaping Global Communication
From AI embedded in everyday workflows to soaring demand for specialist knowledge, here are the five forces reshaping th...