SCOPE · WHAT WE LOCALISE

What gets localised on a website

Localisation goes beyond visible copy to the content hidden in images, tags and back-end fields, so that a reader in the target market meets natural language at every touchpoint.

Page copy and landing-page text
Text embedded in images and banners
Alt tags and image descriptions
Meta titles and meta descriptions
Structured data (JSON-LD) fields
UI buttons, menus and error messages
Terms of service and privacy policies
Product titles, descriptions and specifications
Blog posts and news articles
FAQ and support content
Email templates and notifications
App store listing text
USE CASES · BY BUSINESS TYPE

A localisation plan for each business type

Every business weights its content differently: a corporate site leads on brand and trust, e-commerce on product and conversion, SaaS and apps on interface and prompts. We set the languages and priorities accordingly.

01

Corporate multilingual websites

Company profile, products and services, case studies and contact details localised site-wide, with a shared glossary and parallel language versions that are easy to keep current.

02

Cross-border e-commerce

Product titles, selling points, descriptions and specifications adapted to target-market phrasing and shopping habits, with the page structure unchanged so the content drops straight back in.

03

SaaS products and web apps

Interface buttons, menus, error messages and help documentation localised with variables and placeholders kept intact, released in step with each language version. For software strings see also our document translation services.

04

Mobile apps and store listings

In-app copy and app store descriptions localised within each platform’s character limits and format rules; the exact rules are governed by platform review — the receiving authority’s requirements always govern.

Native-speaker review + multilingual SEO

Localisation is more than word-for-word translation: a native translator from the target market reviews tone, phrasing and cultural fit, and titles and descriptions are refined for local search habits with multilingual SEO in mind, so the content is easier for local readers to understand and find. We work on content only — we do not provide website development or hosting. What is indexed and how it ranks is decided by search-engine algorithms, so no specific ranking can be promised. Where a page is subject to platform review, the receiving authority’s requirements always govern.

  • Copy written and reviewed by native translators from the target market, for tone and cultural fit
  • Alt tags, meta titles and descriptions rewritten for local search, not literally converted
  • Glossary and style guide maintained so terminology and brand wording stay consistent site-wide
  • Files returned in the original format for content localisation only — no development or hosting
PROCESS · HOW IT WORKS

Four steps, ready to publish

Just send the source files; we drop the content back into the original structure, so your technical team is not asked to rework anything.

01

Send your files

Provide the source files (HTML, JSON, CMS export or copy spreadsheets), stating the target languages, target markets and page count.

02

Quote & confirmation

A price and turnaround within 30 minutes, charged transparently by language, word count or page count with no hidden fees.

03

Translation & native review

Translators work and a native translator from the target market reviews phrasing and cultural fit, with a shared glossary maintained throughout.

04

Delivered for publishing

Content returned in the original format with tags and placeholders intact, ready for your own team to publish.

FAQ · COMMON QUESTIONS

Website localisation Q&A

What exactly gets localised on a website?
We cover page copy and landing-page text, text embedded in images and banners, Alt tags, meta titles and meta descriptions, structured-data fields, interface buttons and messages, terms of service and privacy policies, product titles and descriptions, blog posts and news articles, FAQ and support content and email templates.
Do you build or host the website for us?
No. We provide translation and localisation of content only — we do not offer website development, design or hosting. Files are returned in your original format for your own technical team to publish.
Which file formats do you support?
Common formats include HTML, JSON, XML, YAML and CSV, along with CMS exports (for example WordPress or Shopify). We can also work from copy spreadsheets or Word documents, keeping the original structure and placeholders intact.
Will website localisation improve my overseas search ranking?
We refine titles, descriptions and keyword wording for the target language so the content is easier for local readers to understand and find. What is indexed and how it ranks is decided by search-engine algorithms, so we cannot promise a specific ranking. Where a page is subject to platform review, the receiving authority’s requirements always govern.
How long does localisation take, and can it be rushed?
It depends on the number of pages and languages. Standard orders are usually completed within one working day; rush orders deliver the electronic version the same day, and the hard copy is posted according to courier timescales. Large batches are delivered in stages so the first pages can be signed off early.
How do you keep terminology consistent across many pages?
We set up a glossary and style guide at the start of the project and maintain them in the translation memory, so terminology, brand names and product names stay consistent site-wide and new pages follow the same terms.
How are fees calculated?
Localisation is charged by language, word count or page count; the language combination, file structure and layout complexity may affect the price. Send us your source files and we will give an exact quote within 30 minutes.
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